Hashtags have become an important part of online communication. Key words and short phrases have – well chosen – a high recognition value. A small group of the World Cup organizing committee had set itself the task of creating a hashtag that, on the one hand, has this high recognition value and on the other hand is associated with the World Championships and the region. It will not only be used for the World Cup, but will also be used at other events on the ENSO ice channel.

The result was: #rudschnguggn – short, concise and like the 2020 World Cup in Altenberg: Saxon. We look forward to a joint #rudschnguggn from 17 February to 1 March 2020.